世界杯來了 Coupe du Monde arrive

世界杯來了,也是一些人每四年的一個月內睡眠不足的時候。


年初在香港深圳雙城展裡看過一個名叫G.O.A.L. 2010的海報，展示的其中一個綜合球場、社區中心甚至診所於一身的多用途中心的設計。今屆世界杯的官方項目是建二十個在貧窮地區建二十個這樣的綜合中心。

 
看看FIFA的網站發現這2010年20中心計劃還是在很初步的階段，希望主辦單位和各合作機構能把握世人注意力集中在世界杯的時候落實項目的資金和細節，好讓這有意義的社區項目得以完成。

Le Coupe du Monde m'a fait un premier passage en février 2010, lorsque j'ai vu des affiches à la Hong Kong Shenzhen Biennale. Il y avait un dessin pour un des centres de la campagne 20 centres pour 2010  y compris un terrain de soccer, un centre comunautaire, même une clinique sur le même endroit. Un plan ambitieux, sauf que des quelques photos démontrent que le projet est encore au début de plannification ou exécution. Etant donné que plusieurs footballeurs sont les millionaires et cet événement attire tellement attention du monde, l'organisation FIFA, le pays hôte - Afrique du Sud et leurs partenaires doivent essayer plus fort pour s'assurer la réalisation des projets, avant que l'interêt public les quitte après la competition.

Entre-temps, la chanson principale de Freshyground et Shakira est sortie: 建設扶貧的項目做得慢，搞公關娛樂的來得快，Freshlygorund和Shakira的主打歌已出爐：

星巴克 Bring your own tumbler

Starbucks a organisé une journée de café gratuit, étant donné les consommateurs apportent leurs propres tasses ou "tumbler". J'ai appris cette offre grâce à un ami. Nous nous sommes présentés dans un succursale en profitent cette promotion. En observant les clients, seulement une femme a porté sa tasse. Ma conclusion sur cet événement? Soit les gens qui sont assez riches à fréquenter les Starbucks ne pensent jamais d'environnement ou la campagne de publicité était un échec. Changer des comportements des consommateurs, ça prend plus que une journée d'un geste nominal.



星巴克的免費咖啡日，參加的寥寥可數。那天除了我朋友和我兩人自己帶咖啡mug嘆咖啡之外，環顧整間咖啡店只有另一位女士自備她的tumbler。看來大概是有錢嘆咖啡的人不關心環保，要不然就是星巴克的宣傳不夠。無論如何，能消費的，他們的生態足跡必定較大。看來企業和消費者皆需要努力，否則這只是自圓其說的公關手段，不能成為長遠的環保措施。



So Starbucks had this Bring Your Own Tumbler day on which you get a free serving of coffee. Like my friend's sister is always on top of freebies we were timely informed. On sipping our coffee at Starbucks that day, I realised that it was a half-assed compaign. because the lack of promotion and advertisement of the offer or people who spend a small fortune equivalent of a Big Mac or local Chinese fastfood meal on a cup of expresso, couldn't care less about this event. We found apart from us bring our own coffe mugs, only one lady was seen arrivng with her tumbler. Bummer! If the company aims to instill a sense of responsibility on its customers, this has been a rough start to a long road ahead.

綠色和平 和 雀巢 之戰 Greenpeace dénonce Nestlé

中國大陸和臺灣的報紙和網站對 綠色和平組織 (Greenpeace) 針對雀巢 (Nestlé)的Kit Kat 巧克力餅乾於三月份發動的社交媒體攻勢皆有報道，唯獨是香港的媒體隻字不提。這間接地告訴大家香港的環保意識比不上大陸和臺灣。亞洲國際都會還要擴大她的視野。

這有創意但亦“核突”(廣東話的惡心)的短片會令你改變消費模式嗎？

Une campagne de vidéo virale de Greenpeace contre Kit Kat de Nestlé a vraiment pertubé cette dernière et a généré assez de buzz dans des médias variés, même ceux de la Chine continentale et de Taïwan. Néanmois, les journaux ou sites web hongkongais restent plutôt silencieux. Cela vous dit quelques mots de notre progrès (ou le manque de) sur la sensibilisation du public face aux enjeux environmentaux. La ville internationale en Asie doit élargir sa vision encore.

何不吃肉糜：最低工資

何不吃肉糜
很久以前看見關於贫富悬殊的文章,也提到香港沒最低工資的保障。

香港立法局的張宇人議員必定是跟從前的皇帝一樣不知民間疾苦。港幣二十元的時薪，他一定沒有看過我這張一年多前在北京拍攝到的塗鴉作品。



“廿蚊”在百物騰貴的香港不一定買到碗肉粥。

CSR from the fresh MBAs?

Well BusinessWeek and Economist both mentioned about The MBA Oath, started by some class of 2009 Harvard Business School MBAs and spreading quite virally like the H1N1. Should I give this oath and its signatories the benefit of a doubt? The shorter version of the oath is swift and clear:

As a manager, my purpose is to serve the greater good by bringing people and resources together to create value that no single individual can build alone. Therefore I will seek a course that enhances the value my enterprise can create for society over the long term. I recognize my decisions can have far-reaching consequences that affect the well-being of individuals inside and outside my enterprise, today and in the future. As I reconcile the interests of different constituencies, I will face difficult choices.

Therefore, I promise:
I will act with utmost integrity and pursue my work in an ethical manner.
I will safeguard the interests of my shareholders, co-workers, customers, and the society in which we operate.
I will manage my enterprise in good faith, guarding against decisions and behavior that advance my own narrow ambitions but harm the enterprise and the societies it serves.
I will understand and uphold, both in letter and in spirit, the laws and contracts governing my own conduct and that of my enterprise.
I will take responsibility for my actions, and I will represent the performance and risks of my enterprise accurately and honestly.
I will develop both myself and other managers under my supervision so that the profession continues to grow and contribute to the well-being of society.
I will strive to create sustainable economic, social, and environmental prosperity worldwide.
I will be accountable to my peers and they will be accountable to me for living by this oath.

This oath I make freely, and upon my honor.

I wonder the people sweating and rewriting for the ISO standards on social responsibility would think about shortening and distilling everything into these few lines of texts. Conscience doesn't have to be pages and pages of extraneous guidelines, or does it? Let's hope these individuals who signed or will be signing really put their money where their mouth is. Let's hope they don't include the future incarnations of Jeffery Skillings or Dubya. Both are products of HBS, which the institution would rather you don't notice. You see, prestigious ivory tower can get us some poison ivies at times.

I keep my skeptical fingers crossed ;-).

faking it big time, national problem?

I was reading this article in Chinese, and was really upset regarding the cheating of these supposedly university students. Criticising the mainland is something I try to refrain from, or even persuade the people around me to do the same, since it is still a developing country and we shouldn't be too harsh on it. However, there are at times the integrity of society-at-large would be affected, or has been for years. I was listening to RFI's mandarin newscast the other night with the staggering figure of 800 billion RMB being the amount "stolen" by the over 20000 government officials and smuggled overseas. I do believe the central government has to come up with something to stop these kind of "bleeding" for the 800 billion could feed a few people already!

On an unrelated new story, as I was sohuing (i.e. using sohu.com), I came across this advertisement (screen shot attached)
. Look carefully at the lower left hand corner, the bold headed figure should ring some bells to whomever watches American TV. It is Dr. Phil the TV talk show host. And you know what the caption reads on the website of this English course advertised? He "became" a Briton working for the Department of Education as a "secretary of languages", yea that's the awkard translation of his fake title in Chinese. How many potential students of that website are gullible, I wonder?

三聚氰胺fiasco

最近三聚氰胺(Melamine)事件令人人心惶惶，我也有喝在北京卖得頗便宜的伊利牛奶。然而这次在一个奥运主要赞助商身上发生毒奶事件已令很多人失去信心。这不只是公共关系的恶梦，而且更加伤害消费者的人生安全。 我觉得中国公司在企业社会责任方面有很多工作要改善。
qq网站相关文章：蒙牛伊利含三聚氰胺液态奶郑州市特价促销
人民网的文章： 蒙牛伊利光明查出"问题液态奶" 超市连夜撤柜
中国网上也有报道：
相关部门正研究将三聚氰胺将纳入食品检测标准 和 卫生部向世界卫生组织通报问题奶粉的处理进展 ，我希望这不是报喜不报忧。另一方面，在《经济观察报》的论坛上讨论是蛮热烈的。
如果企业没有社会责任的话，中国的前途必定是不明朗的。我们怎么样面对那些死掉婴儿的父母呢？